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Continue reading “Quorn -a case study in the development and marketing of a new protein”
- Something is broken in the way we produce and consume our food
- Our demand for cheaper and more plentiful food is unsustainable and our addiction to meat is literally costing the earth
- Malnutrition and food inequality remains unacceptable with over 20% of global non communicable disease now attributed to poor diets – worse than smoking.
- We can no longer separate the impacts of our dietary choices on their impacts on the health of our bodies and of the planet as well.
- We need healthy new proteins with a low environmental impact as an important tool to help address a sustainable food future.
- We need scientific underpinning to create a strong evidence and proof points for change that will help to change behaviour and remove consumer uncertainty. The Quorn story is a good example of what has to be done and, importantly, what continues to be done